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Inside Design with Kandrac & Kole is a lively conversation about the latest trends, travels to industry events, current design projects, do’s and don’ts, product recommendations and more. Hosted by Joann Kandrac and Kelly Kole, two nationally published Atlanta Interior Designers with a wealth of information to share and stories to tell about the interior design world. Just a warning - this is going to be fun and not too serious! After all, they do still have an interior design business running at full speed. 

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  2. Everything You Need to Know About Branding with guest Phil Pallen

Everything You Need to Know About Branding with guest Phil Pallen

Nov 13, 2019

1. This podcast is sponsored by Helser Brothers Hardware

Helser Brothers is a fully custom manufacturer of drapery hardware.  It is run by brothers Jay and Mark.  Jay was an expert independent drapery installer and designs new products that are installer friendly and engineered for strength and Mark, a talented metal worker with a mind of an engineer, has been regarded as a mechanical genius by all who know him.

Helser has an outstanding reputation and has been in business for 24 years.  Their customer service agents known as “The Rod Squad” include retired interior designers and drapery workroom owners with decades of experience.

They can customize anything and any order over $100 is shipped free.  you can see their products at helserbrothers.com or find them on Facebook, Instagram, Twitter and Pinterest.

1. INTRO

We are very excited to have Phil Pallen as our guest today.   A social media expert, keynote speaker as well as a smart, funny and well-traveled guy who is the guru of “branding”.   We met Phil about 3 years ago while at a Designer Mastermind with Kelli Ellis in Las Vegas.  His mantra – “A personal brand isn’t a luxury, it’s a necessity” and believes you need to use social media to promote your brand.   We engaged in a “brand audit” with Phil and that is the reason our podcast exists today!

    1. BACKGROUND
      1. Where did you grow up?
      2. Where did you go to school?
      3. What made you decide to choose “branding”
    1. SERVICES
      1. BRAND AUDIT
        1. positioning
        2. mood board
        3. action items
      2. BRAND IDENTITY
      3. WEBSITE DESIGN
      4. BRAND STRATEGY
    1. YOUR CLIENTS
    2. SPEAKING ENGAGEMENTS
      1. WHERE
      2. TOPICS
    3. BEST ADVICE TO GIVE TO SOMEONE NEW IN BUSINESS OR SOMEONE RE-BRANDING
    1. YOUR TRAVELS
      1. Home Swap
      2. Where have you been?
      3. Where are you living now?
      4. Your VRBO